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Layout optimization
Most search engines use programs called spiders or crawlers to index your site. These spiders or crawlers are nothing but programs that mimic human behavior but with the added capacity to tag and index everything that they visit. Generally speaking these crawlers go top to down and left to right. This means that the top left hand corner of your site is the most valuable piece of real estate while the bottom right hand corner is the least.
Knowing this will help you to optimize your layout better. For example if you are designing your home page, it would be a better idea to put in the links to other informational content on top and less important information like the about us link at the bottom.
Always tag pictures
Another thing that you should remember is that crawlers cannot read through graphics or scripts. This means that even if you subscribe to the belief that a picture is worth a thousand words, it is still a good idea for you to write a dozen words under the picture defining what it is. Only this text will be used by the search engine for its indexing purposes, which is why if you look up any result in Google images you will sometimes find that the images do not have anything to do with your search string, but the keywords would be present in its description.
Some people use this defect to leverage their site by adding in keywords that are not entirely suitable, and you are the only judge as to whether this is a risk worth taking. Search engines are always evolving, and if at some point in the future they redefine their algorithm so that they can identify such keyword stuffing, you will find that your website has all of a sudden lost its ranking. Google is definitely not going to notify the world that it is going to do this giving you time to change your site. When you find out it is already too late.
SEO
This is an acronym that has been used and reused so many times that many people think that this is the only thing about a website that makes it get a higher ranking. Obviously search engines will make use of keywords to index your articles, but the problem is that when writing content we can only take into account a few words or phrases that we think is what the whole world is looking for. Yet, all search engines will pull out your articles even using other keywords, words that you would not consider as keywords at all.


The best thing to do is to use industry specific words to ensure that you have a wide distribution of words. For example, if you are creating a food website where you plan on putting up different recipes, make sure that you include all the words that you think will be used to search for your article. Words like cooking, recipes, dish etc. are all different words that can be used because it is all different ways for the public to search for the same thing.


There is fierce competition with regards to optimizing the content and most of the larger websites would make sure that they corral most if not all the keywords that they think are important. Yet, this does not mean that your site will be low down in the ranking.
If you have the money for it you can always outsource the development part of the website, but this is not the cheapest thing in the world to do. Of course, you can find freelancers who are willing to do the job cheaply, but then their concept of what you need and yours may be poles apart.


Like most businesses good website designers tend to charge more. This does not however mean that you should pay through your nose to get your website developed. There are a number of CMS tools that you can use to develop your own site. There is a whole hoard of software that you can use and each of them gives you different functionality.


You could go with online ones that allow you to develop and publish everything online, or you can go with applications that allow you to develop your site locally and then publish it online. You get both paid as well as open source software and what you use depends on what you are most comfortable with.
It may take you some time to develop anything approaching what you think is nice, but it is recommended that you do this yourself if you have the time to spare. It gives you much more control over how you design your own website and you can have everything exactly how you want it.



Follow simple naming conventions
Another reason why it is better for you to develop your own site is that you can follow your own naming convention. Recent studies have showed that sites that have easy to remember addresses tend to get more traffic than those that have a meaningless jumble of numbers and alphabets.


For example if you want to have a website that reviews software, just go with www.thesitename/home. If from there you want to have a page about you, then follow the same principle except that instead of /home you will have /aboutme. This is much better than having something that looks like this www.thesitename/landing/ID=250?/etc/whatnot/somemorenonsense.
When you are developing your website, you need to have a vision of what you want from it. You are building up an organization, not just a website and the growth potential is limited only by your imagination. You need to establish a brand and live up to it.
Of course this takes time, but it is time well spent. You have to set expectations and make sure that you live up to them. If you are in the practice of putting in two posts a day, you will have to ensure that you continue to do so every day. You may complain that this means that you do not have any holidays or time off, and you will be right here. Yet, it will be worth it in the long run.


Statistics show that even if you miss one day the traffic falls immediately. Of course, if you are going to miss only one day this is not a long term impact, but if you are going to make a practice of doing this, you will start losing traffic instead of gaining it.
Plan ahead
If you feel that you absolutely have to take a break, make sure that you plan in advance for it. There are a number of things you can do starting from outsourcing this blog posting to making sure that you have a ready supply of posts that you can post from anywhere. The whole world is connected these days and as long as you have already prepared the articles, all it is going to take is 10 or 15 minutes of your time to post it every day.


If you are putting in articles regularly, make sure that the quality of your work does not flag. With success don’t become complacent. Outsource some of the more labor intensive work but make sure you check it for originality and quality. By staying on top of the work you choose to outsource your site will not lose the high standard that you want for your business.
Over time a certain website will stand for something, and you need to identify what 


this something is even before you start. Only then can you work towards it. If you just start without having any other goal than just that you want to earn money, 


there will be no direction to your site and it will vacillate here and there, never a good thing.

Παρασκευή, 22 Σεπτεμβρίου 2017

Learn To Discover Your Talents
You will find individuals with similar Success Rituals, but they all produce different results. This is because everyone has different opportunities and how we react to situations is different. Notably, persons will have similar talent, but each talent comes with a unique ability. If you do not discover the uniqueness that comes with your talent, you might never truly stand out from the others that are in the exact field as you are. If you cannot produce extraordinary results, then your advancement will be either mediocre or below average. Mediocre and below average results will never give you the title of a successful person.


You will only discover the uniqueness that comes with your talent after you have started using your talent. Let us take a look at some Success Rituals Fundamentals that you must ensure you develop. Build your rock-solid Success Rituals starting with those listed on the ladder below:
The first step on the Success Rituals Fundamentals is to believe in YOU. If you do not believe in yourself, you will never really discover your true potentials. Apart from finding what hidden treasures of skills you have buried within, is knowing, how and when you are at your best. Some people will tell you that they think better having a hot cup of coffee. Some after they take a shower or go for a jog, then ideas will start to overflow in their head. Think back to the time you were able to unravel your best idea. What were you doing at the time that happened and where were you when that happened?

If possible, go back to the exact location and repeat the same action of what you were doing, and try to discover more great ideas. You will need to purchase a notebook. It is imperative that you always have something close by to write down your thoughts. I am suggesting that you get a notebook because ideas will pop in your head at various hours of the day or night. For example, you might find yourself suddenly awakened by an idea that popped into your head, and you want to write it down immediately. Moreover, trust me, this does happen in the middle of the night when you start developing yourself. Electronic devices take some time to get booted up, and you might lose your thought. However, if you have a notebook you just quickly fetch your notebook and make jottings, then in the morning, you could type and save your concepts in whatever storage software you use.

 No matter how brilliant you are, you will not be adept to retain all the concepts in your head. The thought that you will forget, if you do not jot it down, might be the very idea which is your ticket to get on the success train.
Developing the healthy habit of jotting down your ideas also gives you the opportunity to analyze better your plans, and to be able to group or tweak



them. That is progress, and you will feel good at what you have accomplished and be more motivated to put them into action.
You are elated now because you have chosen what you believe is the best idea and you are ready to put it into action. It will be at this moment that fear will opt to cripple your mind. Creating doubts about your idea and your ability to implement them successfully. If you do not believe in yourself, and if you have not entirely convinced yourself that this is your time. That you were born to make an indelible mark on the lines of history and you are feeling your greatness churning in the depths of your guts. That you cannot control it anymore and you need to find your best life. Then, I am afraid that you will only get stuck at jotting down great ideas and not knowing where those ideas would propel you on your predestined path of prosperity

Writing About What You Love?

Writing About What You Love?
That's the most common cliché amongst bloggers, online experts and internet entrepreneurs. I'm sure you heard it before. I utilized this advice myself. It goes like this: If you want to make money online, you got pick a topic that you're passionate about. You need to enjoy it, else it won't work.

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I used to agree with it, one hundred percent. Lately, however, I started calling into question that rule. Creating a site on a topic that you love is certainly a great technique, and it does work well for many individuals, but I'm not sure if it's the only way to go. The first flaw I see on that rule is the following fact: if the niche or topic you love isn't a profitable one, it will be pretty hard to make a lot of money online with it no matter what you do.


Suppose you love tea. Should you write about it if you want to make money online? I am not sure. You could certainly create a popular website around tea, but if you decided to go with a more profitable niche instead, while putting the same effort and time, you could end up making much more income.


One argument that people use to back up the “you got write about what you love” theory is the fact that if you choose a topic merely because it is profitable, soon you will lose the motivation. If you write about something you love, on the other hand, you will have content for years to come. This is partially true, but not completely, because some people get motivated by the pure desire of making money or becoming successful.


In other words, if they start a website on a profitable niche and see that their efforts is bringing a good amount of money, they will get motivated no matter what the topic is. They will even do research and learn about it if needed. So what is my position now? I think that both strategies can work.
Choosing a niche or topic because you love it is a good route to success, but choosing a profitable one and approaching it scientifically can be equally successful.

Πέμπτη, 21 Σεπτεμβρίου 2017

The World Wide Web

The World Wide Web has truly pervaded all aspects of human existence. Everything and everyone is going online now, and the move towards a totally connected world is not “if” anymore, it’s “when”.
Statistics show that up to 85% of the people who spend time online also purchase online. If you take the North American continent alone where more than 75% of the population have a broadband Internet connection at home, even if a fraction of these people buy online, it is still a huge market.



Online purchasing is also seeing tremendous growth and many companies are projecting a doubling of volume in just three years. If you take PayPal as a case in point, they have gone from $2 billion in payment volumes in 2002 to $16 billion in 2009 with revenues crossing $2.4 billion.
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Amazon is another case that you can take as an example. Considering that Amazon is one of the largest online retailers, if not the largest, just looking at their total sales volume will show you that the trend in terms of online purchasing is only going up. While just four years ago, in 2006, Amazon was about par with retail sales, since then they have posted higher growth rates, including during the recession years while retail sales has seen a steady decline in sales. Amazon has posted a 16% growth since the last one year alone while retail sales have grown only by 2.5%.



Online is where you will have to be in the future and whether you are selling something or just blogging about your thoughts, if you are serious about it you will have to do something to increase web traffic to your site.


There are a number of ways in which you can do this and there are a number of people who give free advice on what you need to do to increase web traffic. One of the most common things you hear is SEO or Search Engine Optimization, and while this is something that you have to keep in mind, there are a number of other things that you can also think about.

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This guide is meant to be informative to help beginners who want to set up their own websites on the salient points that they will have to keep in mind while they do this.